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      <image:title>Work - Corporate Visual Standards</image:title>
      <image:caption>Brand guidelines with clearly defined rules and standards that communicating the ETS brand and how it should be represented to the world.</image:caption>
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      <image:caption>Email templates with core standards included. Created in XD.</image:caption>
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      <image:title>Work - Visual Standards for the TOEFL Family of Products</image:title>
      <image:caption>Brand guidelines with clearly defined rules and standards that communicating the TOEFL Brand and it’s family of products and how it should be represented to the world.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Workshop 2: Crafted in PowerPoint uses visuals to engage. Assists sales people to learn to plan a compelling call for healthcare providers about Adempas.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>A presentation was meticulously crafted in PowerPoint detailing First Citizens Wealth's rebrand integration strategy. It includes a timeline outlining actionable steps, forming a pivotal component of a broader initiative across the bank.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Workshop 1: Crafted in Powerpoint the workshop used enticing visuals to facilitate an engaging call for HCPs using storytelling techniques to create tension to sell their product.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>A presentation in PowerPoint was prepared for First Citizens Wealth Private Investments, highlighting detailed bar charts illustrating financial data alongside informative biography pages introducing key team members.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>An ebook was created in PowerPoint, representing a collaborative effort with Adempas and Bayer Pharmaceuticals. This innovative creation features interactive elements, including engaging quizzes with multiple-choice questions.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>A presentation using PowerPoint for the purpose of showcasing the SVB Pitch Deck. This versatile tool seamlessly transitioned from a digital format to a printed version, enabling effective face-to-face sales interactions.</image:caption>
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  <url>
    <loc>https://www.cristinacastropelka.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2022-03-03</lastmod>
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